VNR's

Video news releases are not always a bad thing but most of the time they are. VNR's allow for journalists to just pass the tape on to the producer as a story, by just adding in a lead in and an outro. This does however create lazy journalism. The industry that I know sends out a lot of VNR's is the pharamcutical industry. They use VNR's to try and create good press for a new pill. The problem here is that they will leave out some of the things a good journalist would not leave out. Overall VNR's are bad for today's news agencies and they need to realize it before it gets one of them in major trouble.